We are a provider of SEO and other IT services in Tallinn, Estonia. Our team helps various companies develop and increase their reach through the use of digital channels. In addition to SEO, we also build websites, run PPC campaigns, and provide design and branding services.
SEO (search engine optimisation) includes three key elements. First of all, your website must be user-friendly and secure. Second, web content. It is important to create unique, valuable, and interesting content. Ideally, your web content should include text posts, photos, and video, increasing the time a user spends on your website. This is one of the key factors used by modern search engines. The third key element is backlinks. The more backlinks you have, the more valuable is your website for search engines.
The first step in the SEO process is keyword research. Our team goes over search data to determine the most relevant and strategic keywords for your site. We conduct competitor analysis, study search volume and social signals, and examine commercial intent.
We will examine your website source code to determine ways to improve your SEO results. Often, we find minor technical errors that prevent your website from being listed at the top of the search engine’s results. Moreover, we make sure that your website is secure and user-friendly. If necessary, we will install an SSL certificate for your website.
The next step after keyword research is content creation. Usually, we develop a plan on creating landing pages targeting several keywords. Our team creates unique, interesting, and optimised content to achieve the best SEO results.
The more backlinks you create, the better your SEO results will be. We will make sure you get backlinks from your customers and Internet users. In addition, we also publish articles in selected directories with high Domain Authority. This will improve your website by making the content even more useful and informative.
Modern search engines use social signals as an indicator of ranking. That’s why your brand’s presence on social media is very important. This will improve your ranking in Google and other search engines. Social media is not only used as a promotion tool, but it is also essential to your marketing strategy.
We will also add your website to all necessary Google services, including Google My Business, Google Analytics, and Google Webmaster. With these services, you can monitor statistics and review the work done, as well as see the results of your work, namely, increased site traffic.
SEO is a long-term strategy, and it usually takes 3 to 6 months to achieve significant results. The best way to start is to conduct keyword research to determine the most suitable keywords for your business, which will yield fast results. In our experience, these keywords are the ones you already use but your website only shows up on the second page of Google search results.
The effectiveness of SEO depends on your website, competitors, and demand. If yours is a very narrow niche with up to 100 competitors, SEO might not be the best course of action for you.However, if your competitors have no online presence, you can easily top search engine rankings with a modern website and a strong SEO strategy.
Another reason to invest in SEO is if your product or service is in great demand. SEO does not yield immediate results, still, it cannot be compared with regular advertising. When you disable your ads, your website traffic stops, and your website continues to be displayed in regular search results.
In addition to our typical SEO process, we also offer a one-time audit (any format). We believe this is useful for companies that already have an expert in SEO and/or digital marketing. This is also suitable if you want to evaluate the work of your current SEO partner.
If you want to learn more, feel free to contact us. We will be happy to answer your questions!
