Google Ads · Tallinn
More visibility. Clearer results.
I help set up and manage Google Ads campaigns so your business reaches people looking for your services or products. I work with businesses in Tallinn and clients across Estonia.
Baltic Digital OÜ is a Google Partner. I personally handle the setup and management of your Google Ads campaigns.
Google Partner status relates to Google Ads services. SEO services are not verified or endorsed by Google.
Our work starts with understanding your business, customers and goals. I review your website and existing advertising account, if you already have one. I then select suitable keywords, campaign structures and targeting. I write the ad copy and set the agreed budget. Your advertising can focus on Tallinn, a specific region or all of Estonia. The aim is to reach people whose searches match what you offer.
For a new account, we agree on which services or products to advertise first. If your advertising is already running, I check the account structure and existing tracking. This helps distinguish necessary fixes from changes whose impact still needs to be tested. There is no need to change everything at once.
After launch, I monitor campaign performance, analyse search terms and add negative keywords. Where needed, I adjust the ads, targeting and budget allocation. I assess results against our agreed goals, such as enquiries, clicks on phone numbers or online purchases. I provide a clear overview of the work completed and the next steps. Advertising spend and my service fee are agreed separately so the terms are clear from the start.
Optimisation goes beyond the initial setup. I compare the performance of ads and keywords and review which searches are using the budget. Together with you, I also assess enquiry quality, because not every completed form represents a suitable customer. This feedback helps determine the next steps and refine the focus of your campaigns.
I analyse keywords and search terms, add negative keywords and filter out irrelevant traffic. I choose campaign types according to your goals: Search ads for service businesses, and Shopping or Performance Max for online shops where appropriate. I consider your target area, language and offer, and regularly check which searches use the budget to attract the most relevant audience possible.
I take over existing Google Ads accounts or create new ones, organising campaign structure, targeting, budgets and ads. I improve ad assets with the aim of achieving Good or Excellent Ad Strength ratings. Baltic Digital OÜ is a Google Partner. I regularly meet with Google representatives to develop my expertise and put current recommendations into practice.
I set up conversion tracking using Google Ads, GA4 and Google Tag Manager. Depending on your goals, we can use Maximize Clicks or, with conversion tracking working correctly, Maximize Conversions. I compare the data, traffic quality, enquiries and their cost. In my experience with Estonian campaigns, Maximize Clicks has often delivered better results; I make the final choice based on the individual account’s data.
Illustrative view, not a presentation of client results.
Answers to some of the most common questions.
How much does the Google Ads service cost?
Prices usually start from €350 per advertising account. The final fee depends on the account’s size, number of campaigns and setup required. I provide a specific quote after reviewing your goals and current situation so we can agree on the scope of work. You pay the advertising budget separately to Google.
Do you only work in Tallinn?
I am based in Tallinn, but work with businesses across Estonia. We can handle most questions by email or video call. We choose the campaign target area according to your customers’ locations and the services you provide.
Will I retain ownership of my advertising account?
Yes. The advertising account remains your business’s property, and you retain access to the campaigns and data. I provide instructions for granting the access needed to manage it. Google advertising spend and my service fee are separate.
What advertising budget should I start with?
There is no single amount that suits everyone. I consider your services, target area, competition and goals. We first choose a clear focus and agree on the scope of testing. The budget can be adjusted later, once we have enough data and feedback on the enquiries received.
Do you work with other countries?
Yes. I have successfully launched Google Ads campaigns for markets in Latvia, Lithuania, Finland, Norway and the USA. I adapt the targeting, languages and ads to each market and the business’s goals.
Tell me about your business and goals. Let’s see how I can help.